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Freelance SEO Strategist · 12+ Years Experience

Turn organic search into your
most powerful growth channel.

I help businesses grow their organic visibility with data-driven SEO strategy, technical expertise, and a sharp eye on where search is heading, including AI and LLM search.

Explore my services Let's talk
12+Years in SEO
200K+Monthly visitors built
3×Traffic growth achieved
Top 10iGaming sites managed
What I do

Full-spectrum SEO,
from strategy to execution.

Whether you need a complete SEO overhaul or targeted support. I cover the full stack.

SEO Strategy & Advice

End-to-end SEO roadmaps tailored to your market and goals. From full site audits to competitive analysis and prioritised action plans that drive real results.

Site Audits Keyword Research Competitor Analysis SEO Roadmaps

Technical SEO

Deep technical analysis and hands-on implementation. Core Web Vitals, crawlability, structured data, site migrations, internal linking. Making your site truly search-engine-ready.

Core Web Vitals Schema Markup Site Migrations Log File Analysis

Content & Link Building

Conversion-focused content briefings, topical authority strategies, and high-quality outreach. I've led full link-building teams and know what it takes to build lasting authority.

Content Strategy Content Briefings Outreach Link Acquisition

LLM & AI Search Optimisation

Optimising for the future of search. I help brands become visible in ChatGPT, Perplexity, Google's AI Overviews, and other LLM-driven surfaces. Before your competitors do.

AI Overviews LLM Visibility Entity SEO EEAT Optimisation
Sjoerd Lagraauw
12+Years of SEO
About me

Hi, I'm Sjoerd. SEO specialist, builder, and organic growth obsessive.

My SEO journey started with a backpack and a sense of curiosity. Sixteen years ago I set out to explore the world. That same drive for exploration led me to build Reis-Expert.nl in 2013, which I grew into one of the leading Dutch travel affiliate platforms with over 200,000 unique monthly visitors.

The past four years have been shaped by working in one of the most competitive niches on the internet: iGaming. Here, algorithm volatility is extreme, margins are tight, and only data-driven, technically excellent SEO survives. I've thrived in it, managing two of the largest iGaming affiliate sites and leading a full team of SEO specialists and outreach experts.

Today I take that experience and apply it to businesses across all sectors.

Built Reis-Expert.nl to 200,000+ monthly visitors from scratch
Managed two top-10 iGaming affiliate websites
Revived a "dead" domain. Tripled traffic and significantly increased conversions
Led and coached a team of SEO specialists and outreach experts for 18+ months
Deep experience with LLM/AI search, where Google is heading next
Results

Real results
in demanding niches.

Numbers that matter, achieved in high-competition environments where only the best SEO wins.

200K+

Monthly unique visitors built for Reis-Expert.nl, one of the leading Dutch travel affiliate platforms.

3×

Traffic tripled after reviving a near-dead domain through technical cleanup, content restructuring, and authority building.

Top 2

iGaming affiliate sites managed simultaneously. Full technical and content strategy.

18mo+

Team leadership of SEO specialists and outreach experts. KPIs, process improvements, quality output.

Experience

Worked across industries.
Proven in the toughest ones.

From regulated and high-competition niches to e-commerce and affiliate. I've built organic growth where it's never easy.

iGaming Travel & Tourism Fashion & Bridal E-commerce Affiliate Marketing SaaS & Tech

Tools & platforms I work with

AhrefsSEMrushScreaming Frog Google Search ConsoleGoogle Analytics 4 SurferSEO LumarLooker Studio WordPressChatGPT / Claude
Get in touch

Ready to grow your
organic traffic?

I'm available for freelance projects, interim SEO roles, and advisory work. Let's have a no-obligation conversation about what's possible for your site.

sjoerd@slmarketing.nl +31 6 14 23 39 65 LinkedIn
Send me a message →